It was awarded a Gold award in the Insurance category for its 'Guiding Light for Life' campaign for Janashakthi Insurance and a Finalist award for its 'Believers in Glass' project for Piramal Glass in the David vs Goliath category.
BBDO Lanka MD Santosh Menon commented, "We are delighted to be able to showcase the work that really works for our clients. We had two entries this year and we won for both: a 100% success rate."
He continued: "Janashakthi Insurance is a great client who liked and understood our idea and gave us the freedom to execute it, allowing us to create great work that achieved the client's objectives.
With 'Believers in Glass' for Piramal Glass, we are thrilled to have been recognised for making a big impact whilst working with a small budget.
We continue to fight this important battle against plastic in these dire times."
"I congratulate all the other winners at the Effie Awards this year for their effective work."
The Gold award winning 'Guiding Light for Life' campaign for Janashakthi Insurance PLC dealt with the strategic communications challenge that faced the entity upon its split into a solely life insurance company.
Janashakthi General Insurance Limited handles the general insurance business.
Life insurance is viewed as an intimidating and unpopular product in Sri Lanka, forcing people to consider their inevitable mortality, making it an underdeveloped category experiencing slowing growth.
BBDO Lanka brought out the Janashakthi lamp of yore to showcase Janashakthi life insurance products as a guiding source of light that protects from the dangers hidden in the darkness and turned a category associated with death into one with light and life.
The campaign also exceeded its KPIs, doubling the growth targets in the first quarter of launch alone.
The David vs Goliath Finalist awarded 'Believers in Glass' project saw Piramal Glass up against the faceless goliath scourge of plastic within strict confines for getting the message across.
BBDO Lanka's insights took them on a new route to effecting behavioural change in terms of plastic consumption: through Sri Lankans' stomachs.
People were blissfully unaware of the many deleterious effects of plastic on food via packaging, etc even though food safety ranks quite high amongst their concerns.
Thus 'Believers in Glass' created their 'Food loves Glass' educative campaign, effectively communicating the message via social media, PR and one to one communication with policymakers related to food and medical packaging.
This unconventional approach has resulted in a campaign that spent very little but generated very high impact.
"Our results, are of course, a result of great team work by our creative team.
Theja Kalubowila and Roshan Quintusdid an incredible job at the time, leading the creative team to create 'Guiding Light for Life'.
We continue our efforts to generate great creative work that works, creating highly impactful and worthy campaigns in the Sri Lankan marketplace," said Menon.
About BBDO Lanka
BBDO Lanka is the Sri Lankan affiliate of the global BBDO network and soon after only its first year of operations was awarded Campaign Asia-Pacific magazine’s ‘Rest of South Asia Creative Agency of the Year’ – Silver in 2012 and ¬–Bronze in 2015.
In 2015, it wasnamed 'Agency of the Year' at its Effie Awards debut in Sri Lanka and in 2017 took home a Bronze at the Tangrams Effectiveness Awards at Spikes Asia.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content.
For nine years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for six years in a row, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won.
In addition, BBDO has been named Network of the Year at Cannes five times and was also named the world's most Effective Agency Network twice in the Effie Effectiveness Index.
BBDO has been chosen Agency of the Year multiple times by each of the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
About Effie Awards
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing communication that contribute to a brand's success.
Since 1968, winning an Effie has become a global symbol of achievement.
Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East/North Africa Effies, the North American Effies and more than 40 national Effie programmes including Sri Lanka.
In addition to ranking the top agency networks and offices, the Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies.
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.
Sri Lanka Institute of Marketing is the franchisee of Effie Awards in Sri Lanka and has been holding the awards show since 2008.
Photo Caption
1.) Believers in Glass shortlisted from left BBDO Lanka Managing Director Santosh Menon, Piramal Glass Head of Domestic Marketing Thushara Deshappriya, Vice President – Commercial Reetesh Shrivastava and Senior Manager Marketing Enoch Perera
2.) Gold for Janashakthi from left Janashakthi General Insurance Limited Chief Executive Officer / Director Jude Fernando, Head of Marketing ManindriBandaranayake and BBDO Lanka Managing Director Santosh Menon, Senior Brand Manager – Life Jude Niranjith Silva
3.) BBDO Lanka Senior Account Director Chanithi Gunasekera and Head of Planning - Ravi Bhat with the accolades
