Taking up his role on 20 October, Bazeley’s appointment comes after former CEO Camilla Harrison left the company to lead Anomaly London.
Lean Mean Fighting Machine was sold to M&C Saatchi in April 2014, with the two agencies to formally merge on 20 October. Clients of the company include Unilever, De Beers and Land Rover.
Bazeley said: “Whilst we’ve yet to move into Golden Square, everyone I’ve met, from the grads up to the seventh floor, has a clear hunger to do great things in the post-digital world. Armed with the spirit of Lean Mean Fighting Machine, it’s going to be exciting leading them into it.”
He will report into Lisa Thomas, CEO for the M&C Saatchi Group.
She said: “Tom is a born leader. He has an irrepressible thirst for great creative work and the strength of mind to make a difference. His eagerness to do things differently and his entrepreneurial spirit are a good fit with our ethos.”
