The initiative, held on 7 September, not only aimed to restore the natural beauty of the beach but also to raise awareness about responsible PET disposal and the importance of recycling for a healthier ecosystem.
The program is part of an ongoing six-month partnership between Gunadamin Elephant House and Muve Colombo, ensuring daily clean-ups along the designated beach stretch.
The initiative also includes the installation of bins for collection at restaurants and public entrances, making it easier for consumers to responsibly dispose of Plastic.
Over the course of the six months, Gunadamin Elephant House and Muve Colombo will provide the necessary infrastructure and funding to sustain these daily efforts.
The project will also actively promote community awareness about the importance of properly disposing of PET and other plastics, rather than discarding them into the environment.
Cleantech has extended its support by providing labor for the daily clean-ups and managing the collection and recycling of plastic waste.
All PET and plastic waste collected will be responsibly recycled by Cleantech Pvt Ltd.
Jude Martino, Vice President of John Keells Holdings and Head of Beverages at Ceylon Cold Stores PLC, expressed his enthusiasm for the partnership:
“It’s inspiring to see the private sector come together for responsible waste management and sustainable solutions.
Our collaboration with Muve Colombo showcases the impact we can make when we unite to protect our environment.”
Muve Colombo’s DGM Audit and Head of CSR Dilini Fernando added:
“We’re delighted to partner with Gunadamin Elephant House on this project.
It’s an excellent opportunity to demonstrate our commitment to responsible waste management and recycling while raising awareness about the need for proper disposal practices.”
Kasun Thennakoon, Head of Circular Economy Services at Cleantech Pvt Ltd, expressed his interest in the partnership:
“It’s a remarkable initiative to collaborate with Gunadamin Elephant House and Muve - Colombo on this project, which highlights the importance of corporate teamwork in promoting responsible waste management for a cleaner, greener tomorrow.
This beach clean-up initiative is one of many projects led by Gunadamin Elephant House in its ongoing mission to promote responsible environmental stewardship.
The company has also invested in Material Recovery Facilities (MRFs) across Sri Lanka, providing essential infrastructure for collecting and recycling PET waste.
The partnership between Gunadamin Elephant House, Muve Colombo, and Cleantech highlights the dedication of the private sector to preserving a sustainable and beautiful natural environment.