Tea Exporters Association organizes Tea Strategy Workshop

Tuesday, 02 February 2016 11:17

Tea Exporters Association (TEA), the private sector body dedicated to promote tea exports from Sri Lanka, will be conducting a workshop on ‘Tea Strategy Development’ required in each stakeholder sector of the tea industry in achieving the revenue target of US $ 5 billion by 2020.

The Tea Strategy workshop will be held on Tuesday 18th February 2016, from 2.30 – 6.30pm at the Export Development Board (Auditorium- 3rd Floor) –No. 42, Nawam Mawatha, Colombo 2.

Hon. Navin Dissanayake- Minister of Plantation Industries will inaugurate the session while the Chairman- Sri Lanka Tea Board, Chairperson - Export Development Board and other senior officials in the relevant state organizations will also participate at this workshop.

The workshop will be conducted in a manner to help stakeholders and policymakers to understand the future requirements of the tea industry and map-out a plan to ensure its sustainability.

It will also focus on four key areas of the tea sector such as new business models for plantation and manufacturing sectors, marketing of Ceylon tea in today’s context, current trends and prospects in the global tea market and implications of exchange rate fluctuation on the tea industry.

The expert panel of speakers includes Dr. Indrajit Coomaraswamy, Mr. Mangala Boyagoda, Mr. Lasantha Abeywickrama, Mr. Roman Scott (Singapore), Mr. Roshan Rajadurai, Mr. Anil Cooke and Mr. Anil Alwis while Mr. Niraj de Mel will be the moderator.

The event is open for all stakeholder members of the tea industry and for service providers such as Banks, Freight Forwarders, Logistics companies etc. on prior registration.

Those who are interested in participating at this workshop may contact TEA secretariat on 011-2433308 or email This email address is being protected from spambots. You need JavaScript enabled to view it. on or before 15th February 2016.

Last modified on Tuesday, 02 February 2016 11:24