Colombo, Friday 13 February 2026 — BeWAXed, Sri Lanka’s pioneering salon chain dedicated exclusively to professional waxing and specialised skincare, celebrates its 13th anniversary this year, marking a journey defined by steady growth, women-led entrepreneurship and the enduring strength of local businesses.
Founded in 2013 by entrepreneur Durga Kenny, BeWAXed was born from a clear and purposeful vision: to transform waxing from an overlooked salon add-on into a specialised, professional service delivered with expertise, privacy and uncompromising hygiene.
At a time when such standards were rare, BeWAXed introduced a focused business model that centred women’s comfort, confidence and wellbeing—setting a new benchmark for the industry.
Over the past 13 years, BeWAXed has grown from a single boutique salon into one of Sri Lanka’s most recognisable and trusted waxing brands.
With a presence across Colombo, Kandy and most recently at City of Dreams, and an expanding international footprint including outlets in the Maldives and India—where five franchise locations were recently launched in Tamil Nadu—the brand’s growth reflects the rising demand for specialised care and the credibility earned through consistent service excellence.
At its core, BeWAXed remains a proudly women-led enterprise that champions female empowerment beyond its customer base.
The brand has created meaningful employment opportunities for women in the beauty industry, offering structured training, professional development and long-term career pathways.
By investing in skills and livelihoods, BeWaxed has contributed to strengthening local talent while fostering economic independence among women.
The brand’s evolution has also mirrored changing consumer expectations, with the introduction of a seamless digital booking platform and curated product offerings designed to support skin health and post-wax care—enhancing convenience while reinforcing BeWAXed’s commitment to quality and innovation.
Reflecting on the milestone, founder Durga Kenny shared that BeWAXed’s success has always been rooted in purpose.
“From day one, our goal was to build a brand women could trust—one that prioritises dignity, safety and confidence.
Growing BeWAXed as a Sri Lankan, women-led business has been both a responsibility and a privilege,” she said.
As BeWAXed enters its next chapter, the brand remains focused on scaling sustainably, supporting women-led entrepreneurship and continuing to demonstrate how local businesses can grow with integrity, resilience and impact.