It begins with a spark, an idea you can’t stop thinking about.
But transforming that idea into something real takes more than passion.
It takes planning, structure, and the confidence to take the first step.
If you're a woman with a dream, perhaps of launching your own salon, café, clothing brand, or even a small-scale home business, start by asking yourself: what problem am I solving, and who truly needs this solution?
The clearer your answer, the stronger your foundation.
A business that lasts is one that serves.
To be truly sustainable, your idea should address a real need in your community or solve a problem that people face.
When your business becomes part of the solution, it naturally builds relevance, loyalty, and long-term value.
From there, give your idea a roadmap.
A business plan doesn’t have to be long or complicated, but it must be thoughtful.
It should cover the basics: what you’re offering, who your customer is, how you’ll reach them, how much it will cost to operate, and how you’ll sustain it over time.
Writing it down helps bring structure to your thinking and shows future partners, banks, or investors that you’re serious.
Once you’ve set your direction, managing your money becomes the next priority.
Many small businesses fail not because of weak ideas but because of poor financial discipline.
Separate your business income from personal spending.
Track your costs, understand your break-even point, and start with simple monthly goals: sell a set number of units, reduce overheads, or commit to saving a portion of your profits.
These small practices build resilience.
If you plan to grow or seek funding, financial discipline also builds your credibility.
Your CRIB record (Credit Information Bureau) plays a key role when approaching banks.
Maintaining a good CRIB score shows consistency and transparency.
If you ever struggle with repayment, communicate early with your bank.
A timely conversation can make all the difference.
At the same time, it’s important to think beyond today.
Many women-led businesses have the potential to reach overseas markets.
Whether you're selling food products, clothing, jewellery, or crafts, your business could become export-ready with the right guidance.
Understanding the export certification process and aligning with global standards opens the door to growth far beyond our borders.
Visibility also matters.
Even the best product needs the right exposure.
If you’re working on a budget, use your voice, because no one can tell your story better than you.
Build a presence on social media.
Engage with customers directly.
Partner with local influencers or vendors.
Offer promotions or referral bonuses to increase reach.
Utilising social media for your business is no longer optional, it’s essential.
These practical insights were at the heart of a recent session led by Nilendra Vithanage, Chief Manager, Zonal Head - Business Banking at NDB, as part of NDB Bank’s Women’s Entrepreneurship Upskilling Programme.
While the programme continues to guide and support women on their journey towards becoming entrepreneurs and exporters, its mission is clear, to make knowledge accessible, relevant, and empowering to any woman ready to take that leap.
NDB Bank remains committed to supporting Sri Lanka’s women, not just as a financial partner but as a catalyst for sustainable growth and resilience.
To learn more about the Women’s Entrepreneurship Upskilling Programme, visit https://www.ndbbank.com/banking-on-women/vanithabhimana or contact Thishani at 0765699251.