Speaking at the first annual Twitter Flight event, Twitter chief executive Dick Costolo, announced Fabric, an app development tool combining elements of Crashlytics, Mopub, and Twitter designed to address four of the main challenges designers face: stability, distribution, revenue and identity.
Debuting Fabric to over 1,000 mobile developers, Costolo said the service will enable app users to track bugs and embed tweets within apps using the Crashlytics tool. Furthermore, the service will enable mobile developers to build ties directly with users culminating negative feedback to aid fixing crashes.
Costolo said: “As builders of mobile apps the more you can focus on building delightful user experiences the less you have to focus on dealing with unreadable crash reports, the easier. The less you have to sort out and cobble together your beta testers, the better. The quicker you can incorporate a new ad network, the better. The less you have to worry about messaging infrastructure, the better.
“The brief history of the mobile development landscape has been one of a hodge-podge of software development kits you have to implement into your apps. Some are either optimised for a single platform or capability when what you really one is cross-platform continuity.”
On Fabric, Costolo said: “We power it, then we get out of the way. Our services get better the more developers use them. What we have built has been forged from components already in use across a spectrum of apps servicing more than one billion iOS and Android users around the world… this is the future of mobile software development.”
Users of Fabric can also enlist MoPub tools to aid programmatic sales of mobile ads - with the firm serving 170 billon ads over the last 30 days.
Also announced was 'Digits', a designed to grant website and app users the ability to log into their services using just their phone number and a password.