The Lux® Star Collection fragrance is all about that feeling of wearing a fabulous outfit that you know will make you feel like a star and give you the confidence to behave like one”, said Lux Master Perfumer, Alessandra Vinksnaitis, the co creator of the new Lux Star collection soaps, Sweet Temptation and Delicate Embrace.
Sri Lanka’s darling of the silver screen, Pooja Umashanker who launched the two new soaps said she was delighted with the captivating fragrance of these soaps.
To me the New Lux Star Collection is the launch of 2 new amazing fragrances that are encapsulated in a bar as opposed to a bottle”, says Pooja.
I have always believed that scent is a key part of your invisible wardrobe and personality.
The new Star Collection, to me evokes the feeling of getting all dressed up, feeling beautiful, charming and desirable when I step out.
I believe every woman has an ‘inner star’ in her and the Star Collection is created to help her express that in a subtle but powerful way”, said Pooja speaking at the launch.
The Star Collection was launched at Park Street Mews, attended by a host of celebrities and fashionistas , as well as reputed beauty and fashion industry icons.
Fans were given the opportunity of rubbing shoulders with their favourite stars and fashion icons, while SrI Lanka’s international beauty queen and champion of women’s rights State Minister Rosy Senanayake too made a guest appearance.
“What's so special about Lux is also the fact that it is a brand that has a great amount of legacy, including its association with some of the world's most glamorous women, from Elizabeth Taylor to Audrey Hepburn”, said Rosy.
Speaking of the new fragrance, Lux Master Perfumer, Alessandra Vinksnaitis , said “The ‘star’ concept was the element that most inspired me.
I thought of a young lady, very feminine and full of self-confidence, who would sparkle by herself… she is self-assured, spontaneous and free-spirited.
She is confident that she has an ‘inner star’ that is able to shine and charm everyone around her.
I picked a beautiful bouquet of rose, jasmine and orchid fragrances to represent a woman’s femininity, infused with a blend of fragrances like vanilla and sandalwood”.
The Limited Edition Star Collection is the first ever co-created Lux beauty treat with a celebrity.
Co-created with Deepika Padukone , Lux Lovers will now get a chance to step into the shoes of Deepika and experience her star like quality for themselves
Describing the fragrance of the two new soaps, Unilever’s Nilushi Jayatileke, Marketing Manager –Skin Cleansing, said Sweet Temptation is one part fruity and one part flirty and playful .
It features Roses, Orchids and Jasmines with touches of Italian lemon, dewy greens and juicy red fruits, blended perfectly with creamy vanilla, making this fragrance addictive and irresistibly charming.
“Delicate Embrace on the other hand is a delicate floral bouquet of Jasmine, Orange Blossom and Iris, resting atop a cloud of halo-ed musks, making this an utterly delectable fragrance.
“Fragrance is very intimate. It is more than just something you dab on to smell nice.
Fragrance, because of its connection to our emotions, can become part of a woman’s personality”, said Pooja
The Lux® Star Collection will be available only for a limited time from May ’15 at stores island wide.
All About our Lux® brand
Since 1925, Lux® has been bringing the best of beauty – and the pleasure that comes with it – to every woman in the world.
Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars– from Elizabeth Taylor and Marilyn Monroe to Shu Qi and Aishwarya Rai – our alluring beauty treats delight women in more than 100 countries worldwide every day.
At Lux®, we believe that beauty shouldn’t be about hard work but about pleasure.
That’s why we work with the world’s best perfumers to create beauty treats infused with the finest fragrances.
Our goal? For each Lux shower to be a delight to the senses, making women feel fabulously feminine, everyday.
Because we know, when women feel this way, they get a lot more out of life.
Feel fabulously feminine everyday – with Just a little Lux®.
About Unilever
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in more than 100 countries and sales in 180.
We have some of the world’s best known and most trusted brands, with leadership positions in many of the home and personal care and food categories in which we operate.
With products that are used over two billion times a day around the world, we work to create a better future and help people feel good, look good, and get more out of life.
Our brands and services strive to make a positive difference in the lives of those we reach every day.
More than 167,000 people worldwide work for Unilever.
For more information, visit www.unilever.com.
