Backed by an experienced team with professional domain expertise, the company demonstrates sound fundamentals, which will serve to position the company at the forefront of the industry.
Sky Media Network, a member of the Infotainment Group of Companies, commenced operations in 2008 and recently rolled out Red 107.8, Sitha FM and Tamil FM radio stations in February 2016.
Driven by an enduring vision to be positioned amongst the leading radio channels in Sri Lanka by delivering an outstanding product and service to its customers, Sky Media Network’s channels are reaching English, Sinhala and Tamil listeners island-wide with fresh and inspiring content.
Equipped with the latest digital technology, modern transmission equipment and state-of-the-art broadcasting studios, the company has established a strong presence in the industry within a short span of time.
The channels can also be accessed live via the World Wide Web and Facebook.
The company’s strong programming is already serving to garner a vast loyal listener base.
The senior management at Sky Media Network consists of Niranga Hettiarachchi (Group Chairman & Managing Director); Sanka Mederipitiya (Group Executive Director); Prasanna Jayasundara (Chief Executive Officer); Kulasri Kariyawasam (General Manager) and Major Tanesh B. Dias (Director - Sales and Marketing).
The 3 newly launched FM radio stations are headed by 3 veteran radio personalities, Thoshan Ediriwira (RED 107.8), Vasanthe Karunaratne (Sitha FM) and Murugesu Paraneetharan (Tamil FM).
Establishing its credentials as a competent and professional company, Sky Media Network’s 3 FM radio stations offer impressive content 24/7.
The 3 channels are pioneering some unique on air and on site promotions along with cash giveaways and media sponsorship tie-ups, while engaging closely with the community to get involved in quality CSR campaigns and projects, with a heavy focus on the environment and health.
Niranga Hettiarachchi, Chairman of Sky Media Network, said: "Our channels come as an answer to the Sri Lanka’s quest for quality entertainment with fair and balanced information.
The products are world class, but catered specifically to the local taste, served in English, Sinhala and Tamil, and has been designed to fill a clear void that exists in the market, ensuring high audience engagement.
With the launch of these channels, Sky Media Network plans to fortify its standing in Sri Lanka, offering advertisers a robust and unmatched offering, delivering exceptional value for their brands."
With a focused vision to enrich the lives of Sri Lankans with unlimited happiness and a mission to provide a trusted source of information and entertainment, that reaches, engages and empowers the Sri Lankans without compromising the Sri Lankan values and traditions, Sky Media Network plans to differentiate itself in the market through its superior service standards, high caliber of Radio Personalities, music and talk content.
The Sinhala channel, Sitha FM, upholds Sri Lankan values despite portraying itself as a responsible yet modern media brand. Sitha FM aims to be a trendsetter, a market leader and an innovator through its unique programs and promotions.
On air on FM 88.6 MHz and 88.8 MHz island-wide, Sitha FM provides a 24 hour radio experience with all time Sinhala “hits” consisting music from the 70’s, 80’s, new music, and also with a mix of popular Hindi hits.
Red 107.8, the English channel, has officially arrived to inject new life into music, lifestyle, culture, entertainment and good old-fashioned fun into Sri Lanka.
On air on FM frequency 107.8 MHz island-wide, billed as the “Revolution” that is surely to take the nation by storm, Red 107.8 promises to constantly wire in the changes and to continually offer a difference to its listeners.
Tamil FM, which broadcasts on 99.5 MHz and 99.7 MHz island-wide and caters to a target audience of Tamil-speaking segment of listeners.
The channel’s music genres range from the most popular songs of the ‘80s, ‘90s, and 2000s as well as the latest modern hits of today.
Finally, NEWS 24 is the news brand of Sky Media Network.
With credible journalists working around the clock to provide the best and most, timely, crisp, unbiased and factual news content, NEWS 24 will bring fair and balanced coverage of the news to its listeners through the 3 FM radio stations, a dedicated website and social media platforms.