www.di.lk scores two awards at SLT ZeroOne Awards

Saturday, 19 January 2019 07:44

Ceylon Leather Products Limited's innovative website has been honored with two important accolades at the second annual SLT Zero One Awards.

www.di.lk was adjudged the winner in the prestigious "Best Website or Microsite - Retail Sector" category, while also being recognized with a “2nd Runner-up” nod in the "Best Website or Microsite - Manufacturing, Transportation, Storage and Logistics Sector" category.

The DI website, which was recently revamped and relaunched by Sri Lanka-based design and digital agency Digibrush. Incidentally, the agency also previously won at the international WebAwards 2018 again for the DI website.

Commenting on the accolade received, Mr Hisham Zulfiqar, CEO and Co- Founder, Digibrush, stated “2018 has been quite an amazing year for us at Digibrush.

Winning 5 awards in multiple categories ranging from Web Development to Digital media marketing is a reiteration of how strong our foothold is in the digital sphere, especially in the retail industry.

These achievements are the collaborative successes of Digital Strategists, Art Directors, Data Scientists, PPC Specialists, Designers and Developers, all working in harmony”.

Held for the second consecutive year in mid-December 2018, the SLT Zero One Awards for Digital Excellence is dedicated to recognizing institutions, individuals and brands that have made significant achievements by leveraging digital technologies.

2018’s competition saw 136 awards handed out to a highly creative and diverse pool of talent, which was fed by a large number of applications spanning sectors such as Financial, Information, Travel and Leisure, Media and Publishing, Health Care and Personal Services, Professional Services, Retail, Manufacturing, Transportation, Storage and Logistics, Government Institutions and NGOs.

Commenting on these wins, Mr Ranil Janaka, General Manager, Operations, Ceylon Leather Products Limited stated, “We are pleased to once again be recognized for our cutting-edge website, www.di.lk.

In keeping with DI’s brand transformation process, our website communicates the brand personality, while also connecting and interacting effectively with customers.

Being recognized with multiple honors at the second consecutive SLT Zero One Awards is a true testament to our progress over a very short period, during which time we have positively transformed and upgraded our 80 years old brand, enabling us to better compete in today's techno-savvy market."

Ceylon Leather Products Limited is a pioneer in the footwear and accessory industry was incorporated in 1939 by the then British Government to manufacture boots, shoes and accessories for the British Armed Forces. Over the years the organization has been through several transformations and in the process, has established its brand DI as a renowned brand.

In 2017, the evolving industry and the futuristic vision of Ceylon Leather Products resulted in its metamorphosis, resulting in a completely new brand outlook as well as it being adapted as more of a lifestyle brand catering to emerging consumer aspirations and changing generational and retail dynamics.

The new DI logo, which was revamped to add a degree of modernity and enhance visibility, portraying stability and professionalism, was launched as part of the process.

The vibrant background color added a trendy, dynamic feel to the brand.

The brand also unveiled its new brand slogan ‘I love it’.

In addition to this, web and social media platforms were developed to enhance the brand and interact with its global consumers.

Aligned to this revival, several showrooms too underwent a transformation to suit the brand personality, and opened doors to a refreshing range of new designs in the forms of Ladies’ and Gents footwear, Children’s shoes, a variety of accessories and gift items.

Amidst these new offerings, the brand continued to enhance its core offering of leather-based products known for its quality and durability thus retaining its core segmental offering.

Also important, this was the second time www.di.lk was recognized with a major award in 2018, with the website also having been adjudged “Best Fashion or Beauty Website” at the worldwide WebAwards 2018 in September for digital excellence in Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of Use.

Ceylon Leather Products Limited is a subsidiary of Ambeon Holdings PLC– a listed Group Holding and Management company with successes in companies such as Dankotuwa Porcelain PLC, South Asia Textile Industries (Pvt) Ltd., Colombo City Holdings PLC, Royal Fernwood Porcelain Limited, Taprobane Capital Plus Limited and Millennium Information Technologies (Pvt.) Ltd.

The Ambeon Group is powered and guided by the renowned corporate giants – the Galle Face Hotel Group, the Hirdaramani Group and Navitas Investment.

The Group is managed by top corporate personality and renowned Industry veteran Murali Prakash as its Group Managing Director/Chief Executive Officer.

Last modified on Saturday, 19 January 2019 07:58