The Audi A3, the premium compact bestseller from the brand with the four rings, is the 2014 World Car of the Year.
This is the second overall title for Audi in the ten year history of the World Car of the Year Awards as the Audi A6 won the inaugural overall title in 2005.
Speaking at the launch, Director of Audi Sri Lanka, Mr. Rajieve M Fernando said, “Audi Sri Lanka is bringing a sporty sedan to the compact segment for the first time.
It owes its sportiness to its low weight, which is thanks to Audi's superior lightweight construction technology.
The design of the 446 centimeter-long (14.63 ft) Audi A3 Sedan combines the classic three-box concept with the dynamics of a coupe. The flat roof ends in a C-pillar that flos smoothly into the shoulder of the body.
The tornado line forms a stark shadow contour, and the fenders are strongly flared. Furthermore the large, 425-liter (19.07 cu ft) trunk can be expanded by folding down the rear seatbacks”.
Established in 1979, Senok has grown to be one of Sri Lanka's top business groups with nearly a 1000 employees. Pioneers in the construction industry, Senok has diversified over the years and are now involved in key sectors including automobiles, energy, travel, wind-power, mining and more.
Senok is associated with some of the world's leading companies, contractors and specialized manufacturers, enabling them to meet their customer's high expectations.
The flagship brand of Senok Automobiles being Audi is manufactured to rigorous standards in Germany and has proven highly popular in Sri Lanka. Owned and manufactured by the German Automobile giant Volkswagen, it is a market leader amongst European cars.
Its plush interior, sleek design and absolute comfort and safety make Audi a very special driving experience.
Mr. Fernando went on to say that Audi offers the A3 Sedan with powerful, strong-pulling TFSI engines 1.2 and1.8 . “
In terms of its chassis with the optional 17-inch wheels, assistance systems, multimedia and networking with its surroundings, the Audi A3 Sedan is state-of-the-art.
The extensive list of optional equipment also includes the innovative LED headlights”.
One highlight of the Audi A3 is the power-retracting, 5.8 or 7-inch MMI monitor, which is just eleven millimeters (0.43 in) thick.
The new electromechanical parking brake creates room on the center tunnel console for the terminal of the optional MMI operating system. The top-of-the-line version MMI navigation plus with MMI touch features, is yet another innovation, while the top of the round rotary pushbutton is a touchpad.
“Drivers can even enter letters and digits with their finger, just like in the Audi full-size class”.
Going on to describe the A3, Fernando said that the chassis of the Audi A3 provides for sporty driving pleasure with good comfort and supreme stability.
He emphasized the fact that the sensitive power-steering system features a highly efficient electromechanical drive, while the in front-wheel drive models and the electronic stabilization control (ESC) which includes the electronic limited slip differential, makes handling even smoother and safer at the vehicle’s cornering limit.
“With the optional Audi drive select system (standard with the Ambition trim line), the driver can vary steering boost and the characteristics for the accelerator and the S tronic in multiple stages.
The system can also be expanded to include the optional adaptive shock absorbers”. He went on to say that , “currently our product portfolio includes A1, A3, A5, A7 and the flagship model A8 within the Audi range.
In the SUV range we have the Q3 and we will offer the Q5 and Q7 ”.
The Audi Group delivered approximately 1,575,500 cars of the Audi brand to customers in 2013. As one of the most successful models, the Audi A3 has been awarded the title of ‘World Car of the Year 2014’ .
In 2013, the company reported a revenue of €49.9 billion and an operating profit of €5.03 billion.
The company operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia).
The company currently employs approximately 76,000 people worldwide, of which more than 53,400 are located in Germany. A total investment of around €22 billion is planned from 2014 to 2018 – primarily in new products and sustainable technologies.
Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.
Today Senok Automobiles is the sole agent in Sri Lanka for world famous brands of automobiles such as Audi, Volkswagen and Subaru, with a superior after sales service and easy availability of spare parts.
The new Audi A3 could be viewed at the Company’s showroom, at a starting price of Rs.6,500,000 upwards .
Senok Automobiles Pvt Ltd. 3 R A De Mel Mawatha, Colombo 05. www.audi.lk. Tel - 0112555557
