Mahindra Two Wheelers Limited, a part of the US $16.5 billion Mahindra Group, today launched its eagerly awaited global scooter, the ‘GUSTO’ that has been developed entirely indigenously at its state-of-the-art R&D facility in Pune, India.
The name - GUSTO, is derived from the word ‘Gust’, which is a sudden strong current of wind, symbolizing the spirit of freedom. The host of consumer inspired technology innovations on the Gusto are thus expected to usher in winds of change in the way consumers experience scooters.
The Mahindra GUSTO is India’s first scooter with a unique patented Height Adjustable Seat, making it easy for anyone to effortlessly adjust the seat height as per their individual needs. For Sri Lanka also it would be first in its category to have such features.
GUSTO’s distinctive, bold and aspirational styling has its origins in Italy. It’s advanced (M-TEC) engine and vehicle design offer superior performance, efficiency, reliability, ride quality and comfort.
It is packed with innovative features such as the Remote Flip Key, Find-Me Lamps, Guide Lamps, Bright Halogen Head Lamp with LED pilot lamps, easy Front Kick and a Quick Storage compartment, all designed to provide a delightful consumer experience.
The elaborate design process involved extensive consumer research, and the leveraging of deep consumer insights. The GUSTO has undergone rigorous validation and testing in India over many months.
Viren Popli, Chief of Operations, Mahindra Two Wheelers who was in Sri Lanka for the launch said, "The Gusto is Mahindra’s first ground-up scooter developed entirely in house.
Based on deep consumer insights, it deploys innovative technology to create a category defining product, which will provide exceptional value in the fast growing 100-110 cc scooter market.
This is truly what our Rise philosophy is about. With the Gusto, we are committed to further consolidating our Two Wheeler business in India and globally."
Speaking on the occasion, Nalin Welgama, Chairman, Ideal Group said, "we are steadily improving the market share for Mahindra two wheelers in Sri Lanka.
Gusto has been eagerly awaited in Sri Lanka and we are confident that our network of dealers present in 45 towns across Sri Lanka and our state-of-the-art showrooms and workshops will ensure the best after-sales support and spares availability.”
Sandeep Singh, Head, International Business, Mahindra Two wheelers who was also in Sri Lanka for the launch of Gusto said, "Sri Lanka is a key market in our Global business plans.
Gusto with it’s height adjustable seat and Remote flip key would be Sri Lanka’s first and only Scooter to have such features in the Scooter category. With Gusto, We look forward to an encouraging new phase for Mahindra Two wheelers in Sri Lanka."
Aravinda De Silva, Deputy Chairman, Ideal Group emphasized, the fact that the ever evolving Sri Lankan customer would be delighted with the host of features available in Gusto at such competitive retail prices. “The Italian styling of the scooter is distinctive and unique. In Addition, the 5 year warranty ensures trust and support of Mahindra two wheelers.”
The fully loaded GUSTO is being launched at an extremely attractive introductory retail price of Rs. 205,500 and will be available across the country encompassing 45 towns.
CEO Ideal Motors and Ideal Two Wheelers, Chaminda Perera, said that Ideal Two Wheelers which is a subsidiary of the Ideal Group, commenced operations in July 2013.
“ Since then we have had a very steady growth and customers have accepted our products, the way they have accepted other Mahindra products which are represented by the Ideal Group in Sri Lanka. We anticipate that Gusto too will make its mark in Sri Lanka”.
About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership.
In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
Synopsis:
• The Italian styled, technologically advanced GUSTO, is the first global scooter to be developed at Mahindra Two Wheelers’ state-of-art R&D Centre in Pune, India.
• Creating new benchmarks in styling, performance, ride quality and comfort, the GUSTO comes with a wide array of consumer inspired technology features:
- Height Adjustable Seat: GUSTO is India’s first scooter to offer a Height Adjustable Seat. Now anyone in the family can effortlessly ride the scooter despite his or her height by simply raising or lowering the seat height.
- Innovations: GUSTO has a host of category-first features like Remote Flip Key, Find-Me Lamps, Guide Lamps, Bright Halogen Head Lamp with LED pilot lamps, easy Front Kick and a Quick Storage compartment.
- Italian Styling: GUSTO boasts of a distinctive, bold, and aspirational style.
- Performance: It is powered by the high performance, refined 110 cc M-TEC engine with advanced features such as a stronger crankshaft and bearings, high inertia magneto, high energy HT coil and series regulator to deliver superior power, efficiency and reliability.
- Ride Quality: The large 12 inch wheels, front telescopic suspension with air springs, long stroke hydraulic rear suspension, high ground clearance, wide wheel base and tubeless tyres, ensure best-in-class ride quality, safety and stability, even on the toughest roads.
• An astonishing introductory price of 169,900 NPR (Ex-Showroom Kathmandu)
