The new brand 2.0 concept communicates internal spiritual motivations, defining “it” as the power of dream and innovation and building intensive emotional connection with consumers.
The big ideaL of Huawei is a common spiritual value and connection between Huawei and its consumers.
Huawei believes that if everyone believes in the power of dream and creativity, the world will be a better place.
Speaking about the new concept, Mr. Henry Liufuli - Head of Terminal of Huawei stated, "Huawei aims to be a truly global player, through continuing to focus on our premium strategy to build brand reputation with quality, experience and service in Sri Lanka as well as globally".
He further added, "Huawei elevated its position as the number 2 smartphone brand in Sri Lanka as a result of our bold challenger spirit behind all our achievements.
We will continue to inspire, make the impossible possible for our consumers in the future".
Huawei has the right product for different types of consumers, which includes the D series features advance technology and innovation for the successful people, the M series which features strong functionality for the city pioneer and adventurer and the P series which features design and outstanding camera for the fashion forward.
Top Selling Models in Sri Lanka includes Honor 3C, Huawei Ascend P7 and Huawei Mate7.
According to a recent IPSOS Global Research report covering 32 countries, Huawei’s brand awareness rose from 52% in 2013 to 65% in 2014, representing a year-on year increase of 25%.
Unaided awareness increased by 106% (from 16% to 33%). The top 5 markets for brand awareness include: Burma (100%), China (90%), Guatemala (88%), Costa Rica (88%), and South Africa (84%).
At MWC 2013, Huawei introduced the brand concept, “Make it Possible”, which enabled Huawei to become a popular smartphone brand among global consumers through the establishment of an emotional connection between the brand and its users.
About Huawei Consumer BG
With 16 R&D centers in countries that include Germany, Sweden, the US, France, Italy, Russia, India, and China,Huawei’s products and services extend to over 170 countries, serving one third of the world’s population.
In 2014, Huawei’s smartphone global shipment ranked third in the world.
As one of Huawei’s three business groups, Huawei Consumer BG offers mobile phones, mobile broadband (MBB) devices and home devices.
With more than 20 years of rich expertise in the information and communications technology (ICT) sector, an extensive global network, vast global business operations and network of partners, Huawei Consumer BG is dedicated to bringing the latest technology to consumers, offering a world of possibilities, creating extraordinary experiences and realizing dreams for people everywhere.
For more information, please visit: www.consumer.huawei.com
