Over 100 small and medium business entrepreneurs benefited from insights shared by a distinguished panel consisting of Prof. Ravi Bamunusinghe, SME Busines Advisor and Visiting Faculty Member of the Postgraduate Institute of Management and University of Sri Jayawardenepura, Prof. Vishvajith Kandegama, Senior Lecturer at Wayamba University of Sri Lanka, Shehan Kannangara, Senior Manager of Refinance at Seylan Bank, and Dharana Korale Arachchi, Manager of Digital Marketing at Seylan Bank.
The event proved to be a pivotal platform, enlightening the attendees on various critical aspects that could help SMEs develop and expand their businesses, with a particular emphasis on the significance of digital marketing.
As the world shifts towards digital marketing to drive sales, the discussion delved into the essential role of a robust social media strategy and the effective management of digital tools, providing SMEs with valuable insights and practical approaches to enhance their online presence through lead generation, capturing, and nurturing.
Furthermore, the panellists also shed light on effective financial management practices, explored strategies for penetrating new markets and successfully exporting products to a global audience.
In terms of doing its part as the banker of choice for many SMEs, Seylan Bank demonstrated its commitment to supporting the sector through the provision of refinance loans and highlighted the availability of various loan schemes tailored to their specific needs.
By facilitating access to finance, the bank aims to empower SMEs and enable them to seize growth opportunities that contribute to Sri Lanka's economic development.
With its firm belief in the transformative power of such initiatives, Seylan Bank is hopeful that it will contribute to the economic development of Sri Lanka by empowering the nation's SME sector.
With SMEs having the potential to make significant contributions to Sri Lanka's GDP growth rate, the Bank with a Heart is committed to ensuring a more prosperous country for all.
