Businesscafe - After an illustrious seven-year tenure at Softlogic Life, trailblazing marketing professional Kavi Rajapaksha bids a fond farewell, marking the end of an era in the company's vibrant history.
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Businesscafe - Sri Lanka’s 2nd largest life insurer Softlogic Life launched Sri Lanka’s first artificial intelligence (AI) TV commercial, recreating four of the most iconic music legends of the country; H.R.Jothipala, Milton Mallawarachchi, Clarence Wijewardena and Sunil Perera using “deepfake” technology.
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Businesscafe - Softlogic Invest, the Asset Management arm of the Softlogic Group, clinched the prestigious Bronze award at the recently-concluded Dragons of Asia Awards 2022.
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Businesscafe - Sri Lanka’s fastest growing life insurer, Softlogic Life, was recently honoured for its creative and clutter breaking marketing campaigns at the renowned Dragons of Asia Awards 2022.
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Businesscafe - Unleashing yet another ground-breaking initiative, Softlogic Life the fastest growing life insurer in Sri Lanka, recently commemorated World Children’s Day with their “Heta Rata Daru Nalawili” campaign, in an effort to inspire and positively contribute to Sri Lanka’s future generations.
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Businesscafe - Loops Integrated, an award winning creative-led integrated marketing agency, was recognized at the recently concluded Dragons of Asia Awards, for the campaign “This Could Be You”, ideated and executed for Softlogic Invest.
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Businesscafe - Sri Lanka's most innovative life insurer Softlogic Life has brought in a completely new spin to driving positivity and inspiration - the binge-worthy 'Ledak Giya Durak' miniseries which has been introduced to the digital silver screen.
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