Aiming to showcase the goods available through Tesco that don’t break the bank, the Secret Scan-ta app launched on 20 November.
Both Clubcard customers and non-customers can input the Twitter handle of a person they are buying the gift for, with Secret Scan-ta then scanning that person’s Twitter account, assessing their interests by looking at the people and organisations they follow.
The app then uses this data to suggest what the most suitable gifts available are, with a GIF of Scan-ta ‘at work’ showing on screen while the insights are being analysed. It then directly links to the Tesco Clubcard website for users to make the purchase.
Katie Aust digital marketing manager from Tesco Clubcard, said: “Christmas, although a happy season, can often bring with it panic and stress of buying gifts.
This campaign gives the buyer get a bit of genuine insight into what the recipient is really interested in, resulting in a personal, and thoughtful gift.
It also promotes the huge offerings of the Tesco gifting range and the benefits of joining Clubcard and boosting vouchers.”
Clubcard members who input their Clubcard vouchers at the start of the search will find their voucher value doubled and deducted from the gift’s price if they go ahead with the purchase.
Each week, five winners will be selected at random from those who have used the app to receive 5,000 Clubcard points, and one ultimate winner will be in with a chance to win a Samsung Galaxy S5.
Lisa Hardy, account director at We Are Social, added: “People's interests are often easily identified by who they follow on Twitter.
We tapped into this behaviour with a campaign that uses social technology to help make Christmas shopping a bit easier, while directly driving purchases through Tesco Clubcard.”
Set to run for three weeks, Secret-Scan-ta is available on both desktop and mobile.
