A total of 40 Alpha dealers who serve Alpha customers across the island took part in this event, together with the company’s management, sales and marketing team and other departments.
During the event the top-performing dealers were felicitated for their exceptional performance in marketing the key Alpha products – Furniture and Security Solutions - during the year.
The top award for the evening based on sales and collections during 2014/15 - the “Best Performing Dealer” Award - was won by Prompt Furniture in Badulla.
The Top 10 best-performing dealers were given special awards in recognition of their outstanding performance during the year.
In addition to this, 10 Long-standing Dealership Awards were given out to dealers who have maintained successful relationships with the company over the years.
Speaking at the occasion, Mr. Safraz Careem, Director of Alpha stated, “It gives me great pleasure to address the extended Alpha family today.
Our dealer network plays a vital role in taking our top-quality products to a larger customer base across the island.
Their insights and observations have also played an important role in helping our company fine tune our product range. Without their valuable support, we will not be able to achieve such positive growth as a company.
So I take this opportunity to applaud their wonderful efforts over the past 12 months and wish them a new year with even more success.”
Established in 1963, Alpha Industries is a subsidiary of Finco Group that manufactured steel office furniture during its early days and later expanded to manufacture all kinds of security safes for which it continues to be the market leader even today.
The company later ventured into the manufacturing of Steel, Melamine and Wood-base office furniture in addition to designing and executing its own office interiors.
The company operates 3 factories and employs approximately 650 employees. Today, Alpha also manufactures furniture for homes, hospitals and the Leisure Sector.
Photo Caption:
1.) Priyanjith Weerasooria, Managing Director of Alpha (Right) awarding the “Best Performing Dealer” Prompt Furniture, Badulla.
2.) Safraz Careem, Director of Alpha addressing the gathering.
3.) A cross section of the audience at the Alpha Dealer Convention.
