The campaign, created in collaboration with creative agency VCCP, kicked off with the release of the #BlackSwanMoments ad on YouTube, teasing the new super car.
The ad stated the world was turned upside down with the discovery of a black swan in Western Australia in 1697 - this conflicted with the belief that all swans were white. McLaren issued the campaign to inform consumers that it too intends to upheave the status quo.
The McLaren Sports Series, which before the launch of the ad was known as the ‘P13’, will be made available for purchase in the second half of 2015.
Over the coming months, the campaign will outline the ‘Black Swan’ moments of history. McLaren will share this content through its social media channels using the hashtag #BlackSwanMoments to challenge the beliefs of viewers.
The automotive firm pushed the hashtag using a specially marked McLaren with more teasers promised to follow.
